100% Of Sales Donated
to support first responders and families impacted by wildfires in the Los Angeles area
We’re committed to making a difference, and with your purchase of the Discovery Box, you’re joining us in providing crucial aid to those impacted by the devastating fires in the Los Angeles area. We’re donating 100% of the sales from every box directly to World Central Kitchen, an organization dedicated to feeding communities in need during times of crisis.
Why Joyful Co?
Signature box designed to be gifted
Delivered in our signature Joyful Co. box guaranteeing a premium and distinctive gifting experience.
100% Minority and/or Woman-Owned Products
Discover unique and amazing products from diverse small businesses.
Impress with thoughtfully selected products
Our gift boxes feature only unique and high-quality products curated from thousands of options so you'll love everything inside.
Spread Joy and bring a smile to their face
Our boxes are designed to uplift spirits, create memorable moments, and make people smile.
What's inside?
HOMIAH
Malaysian Red Curry Spicy Kit
YISHI
Classic Coconut Pancake and Waffle Mix
DIASPORA CO
Aranya Black Pepper
TOCHI
Ube Popcorn
OMSOM
Chili Sesame Saucy Noodles
Product Founders
Homiah
Woman Owned, AAPI-Owned
Homiah, inspired by my grandmother Nonie from Penang, Malaysia, shares the flavors of Southeast Asia through time-honored "Nonya" recipes. Crafted with care and the finest spices, Homiah is about more than food—it's about connecting through love and flavor. Thank you for joining this journey!
Yishi
Woman Owned, AAPI-Owned
Yishi, founded by Lin, blends authentic flavors inspired by her journey from Asia to the U.S. With a passion for her roots, Yishi brings comfort and warmth to every meal, offering products like coconut pancake mix that reflect her rich heritage and bold spirit.
Diaspora Co
Black Woman Owned
Diaspora Co., founded by Sana Javeri Kadri, is reshaping the spice trade with a focus on fairness and sustainability. After returning to Mumbai in 2016, Sana partnered with farmers to create a more equitable system, paying six times the commodity price for spices. Today, Diaspora Co. sources 30 spices from 150 farms across India and Sri Lanka, connecting deeply with culture and heritage while building a more delicious and just food system.
Tochi
Woman Owned, AAPI-Owned
Tochi, founded by a team of first-generation Asian Americans, brings the bold flavors of Asian snacks into protein-packed, crunchy treats. We ditched the weird ingredients and kept the good stuff, offering snacks that bring back childhood nostalgia without the junk. Enjoy the best of Asian flavors, reimagined for today’s taste buds.
Omsom
Woman Owned, AAPI-Owned
Omsom, founded by sisters Vanessa and Kim Pham, is a bold Asian food brand that celebrates the diversity of Asian flavors and stories. Born in 2020, Omsom was created to reclaim and amplify the richness of Asian culinary traditions. With over 4 years of growth and products in over 2,000 stores, Omsom was acquired by DayDayCook in June 2024, joining a family of fellow Asian American-founded brands. Onwards and upwards!
FAQ
How are the gifts packaged?
All Joyful Co. gifts are delivered in our signature luxury box guaranteeing a premium and distinctive gifting experience.
Can I include a greeting card?
Select “Send as a Gift” from the cart page and you can send a message. We are not able to send a physical card at this time.
When will my gift box ship?
All gifts will ship within 2 business days from payment. Shipping time ranges from 1-5 days depending on location.
Can I pay for rush shipping?
Yes, there’s an option to pay for 2-day shipping from the checkout page.
Do I have to pay for shipping?
Free standard shipping is included with every order. There is a charge for rush shipping.
